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2023 Knal WhatsApp Text Marketing Calendar for Indonesia
Published on 26 July 2023

Get a head start by incorporating Knal Marketing Calendar 2023 into your schedule now.

Our Indonesia 2023 (August to December) WhatsApp text marketing calendar is designed to enable you to engage your subscribers effectively throughout the year through variations of promotional, educational, and emotional/relationship building texts. 

Knal WhatsApp marketing calendar

To give an example of how brands can leverage the calendar to send Promotional Texts, Emotional/Relationship Building Texts, and Educational Content, let’s imagine we’re sending a WhatsApp message to our customers on 6 August 2023 (International Sister’s Day). Below are some ideas of what to send on the day:

  1. Promotional Texts
    • “Happy Sister’s Day! 💖 Show your sister how much she means to you with our special Sister’s Day sale. Use code ‘SISDAY23’ for a 20% discount on our entire collection.”
    • “On this Sister’s Day, give your sister the gift she deserves. Shop now and get a free gift with every purchase over $50. Happy Sister’s Day from [Your Company]!”
  2. Emotional / Relationship Building Texts
    • “To all the sisters out there, Happy Sister’s Day! Today is about celebrating the unique bond between sisters. Let’s cherish the moments and create more unforgettable memories. 💕”
    • “Sisters are the best friends we didn’t ask for, but got anyway. Happy Sister’s Day! We at [Your Company] value relationships just as much as you do. Let’s celebrate this day together.”
  3. Educational Content
    • “Did you know it’s Sister’s Day? 💖 Here’s our curated list of Top 3 gifts for your sister. Spoil your sister and show her how much you care.”
    • “Happy Sister’s Day! Check out our blog for fun and creative ways to celebrate this special day. Enjoy and create unforgettable memories!”

August – December 2023 Knal Marketing Calendar

August 2023

1 August: World Breastfeeding Week

5 August: International Beer Day

6 August: International Sister’s Day

8 August: International Cat Day

12 August: International Youth Day

13 August: Scout’s Day (Hari Pramuka)

17 August: Independence Day

19 August: World Photography Day

26 August: International Dog Day

September 2023

3 September: Indonesian Red Cross Day (Hari Palang Merah Indonesia)

4 September: National Customer’s Day

5 September: International Day of Charity

6 September: World Smile Day

9 September: National Sports Day (Hari Olah Raga Nasional)

11 September: Republic of Indonesia Radio Day (Hari Radio Republik Indonesia (RRI)

15 September: International Day of Democracy

16 September: International Day for the Preservation of the Ozone Layer

17 September: National Red Cross Day (Hari Palang Merah Nasional)

19 September: International Talk Like a Pirate Day

21 September: International Day of Peace

26 September: National Statistics Day

29 September: World Heart Day

October 2023

1 October: International Coffee Day

1 October: Pancasila Sanctity Day (Hari Kesaktian Pancasila)

1 October: World Vegetarian Day

2 October: Batik Day

5 October: World Teacher’s Day

10 October: World Mental Health Day

16 October: World Food Day

24 October: Indonesian Doctor’s Day

28 October: Youth Pledge Day (Hari Sumpah Pemuda)

31 October: Halloween

November 2023

10 November: Heroes’ Day (Hari Pahlawan)

11 November: Singles Day

12 November: National Father’s Day

19 November: International Men’s Day

21 November 2023: World Television Day

24 November: Black Friday

27 November: Cyber Monday

December 2023

1 December: World AIDS Day

3 December: International Day of Persons with Disabilities

5 December: World Volunteers Day

10 December: Human Rights Day

22 December: National Mother’s Day

25 December: Christmas Day

26 December: Boxing Day

31 December: New Year’s Eve

Make sure to bookmark this page and reference it throughout the rest of the year. Contact your dedicated Knal Advisor for more tips or ideas on what to messages to send.


If you are keen to learn more about Knal and how we can help you grow your company or brand, fill up the form at and our team will be in touch with you.

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Steven Tanoto
Steven Tanoto

Steven is the Founder and CEO of Knal. He is deeply passionate and curious about with the fascinating world of Direct-to-Consumer businesses.